The Expedition
by STRØM CLOTHING
01 / THE MANDATE
To launch its Expedition collection, STRØM envisioned a lifestyle campaign inspired by exploration, set against wild, rugged landscapes. Autumn would define the atmosphere, with the first snowfall adding an extra touch, should nature allow it.
The assignment: To create a diverse photographic collection featuring male and female models, providing visual content for a 10-week campaign across the brand’s digital platforms.
shop men
shop women
02 / OUR VISION
With Charlevoix as our canvas, we envisioned a visual journey from peaceful valleys to rugged mountain summits, carefully matching each product with an environment that would bring out its character. Our familiarity with the region allowed us to maximize creative diversity while minimizing travel costs, capturing the fleeting transition between the last colours of fall and the first signs of winter.
03 / THE RESULTS
What began as a photography assignment became an adventure of its own. Rain, hail, snow, and powerful winds accompanied us throughout the journey, turning unpredictable conditions into authentic storytelling opportunities. The result? A diverse visual collection that captured the very essence of STRØM's Expedition spirit.
#EXPEDITION
#STRØM
